Tuesday, 8 November 2016

Why switch your website to Magento?

E-commerce is increasing rapidly and its quick growth has compelled E-commerce players to become more competitive and flexible. As there are a number of E-commerce platforms in operation, choosing a wrong E-Commerce platform is worst decision made by E-commerce retailers. When you run an E-commerce platform, you have to take care of several aspects such as the proper listing of products and services you are selling, easy navigation facility to user users, data security on your site's server, etc. Have you already selected a platform which is not so feature- rich as Magento? Do You Want to switch your website to Magento, but unaware of its benefits? Is yes, then you need to have a look at some of the key benefits of Migrating to Magento highlighted here below:

1. Enhanced Security

When you operate an E-commerce website, hackers try to break into your site's login details so that they can steal the confidential data of your customers and take advantage of that. When your site is compromised, your reputation is damaged before your clients and you suffer great loss. That is why, security of your customer's data is extremely important. When you migrate to Magento, you avail lots of security features for your site to clsoe open loopholes and fixes vulnerabilities and security risks effectively and efficiently. You can easily tack all transactions made on your site on Magento. 

2. Affordable

The main reason why E-ratailers flock to Magento development services is that it is an open source platform which is totally free to download. When you choose Magento, you save lots of your precious time and money which you can use to development your online business rapidly. Yon can select a proper web hosting company for smooth running of your Magento site. 

3. Increased ROI

A a time when e-commerce business is growing rapidly and more and more online stores appear every day, online shops desperately need to attract more and more customers and earn business from them in order to stay afloat in rapidly increasing competition in E-commerce. Magento sites can easily be incorporated with several payment options which allow your customers to shop on your site using their preferred option. 

4. Mobile friendly

A Mangento website with user-friendly and eye-catching design attracts users to your site. As mobile web browsing and shopping brings more traffic to your site, making use of Magento keeps you ahead of your ahead of your competitors because its gets loaded easily and quickly on Mobile devices, smartphones and tablets apart from Computers/laptops.

5. SEO friendly

There are numerous plugins that you can incorporate with your Magento store to enhance SEO and get it ranked up in SERPs of Google, Yahoo, Bing and other search engines. High raking in Google means you get plenty of organic traffic to your site automatically and chances of sales gets increased manifold. If you don't know how to use an SEO plugin for Magento, you can seek help from an experienced Magento developer

6. Better Management of contents

As Magento is a fully functional content management system, it helps store owners to publish informative contents for users and keep them engaged on their site for the maximum time. Store owners can crate a blog or news page on their site to keep updating their customers about new products, offers, business and industry. You can boost your site's ranking in World's leading search engines by uploading fresh, unique and informative contents at regular interval.

7. Great customization facility

Magento allows store owners to edit URL, Page title, Meta descriptions easily. These three components are extremely important for a site's high ranking in Google and other search engines. When you customize your URLs, it becomes easier for search engines to find you site and add them into their indexes. Its also important for you to write unique meta descriptions for each of your pages to rank well in Google. While writing meta descriptions, include your important keywords wisely. The Title of your contents must be unique and useful which should manifest the main dogma of a content in a nutshell. 

8. Google Sitemap and Analytics reports

When you upload your contents on your site, it should get indexed in Google as soon as possible, so that users may find them in search results. All Magento stores are equipped with Google sitemaps, which helps your site's page to be indexed in Google Quickly. Sitemaps help webmasters to inform search engines about the pages of their Site that is suitable for crawling and indexing. 

Magento allows store owners to track the browsing habits of their customers and potential customers. It helps them to create pages according to the preference of their customers and increase their chances of sales.

9. Categorized Search

There are many shoppers who don't want to waste their time and energy for browsing the whole site and navigate from one page to another for online shopping. Magento categories allows you to sort and organize your products beautifully and receive a colossal traffic of online shoppers back to your site and garner huge business from them.

10. 1000+ Extensions

Magento offers more than thousand Extensions that you can incorporate into your E-commerce site to increase its functionality, visibility in different search engines and grab huge ROI with minimal investment. Some extensions are details here below:

A. SEO Plus,

B. Inventory management,

C. Gift card,
D. One Step Check Out,

E. Store Locater,

F. daily Deals,

G. Social Login, etc.

Wind up

If you run an e-commerce business and want it to make a great success in today's highly competitive environment, you need to increase your site's visibility in different search engines and offer your existing and prospective customers the best shopping experience. Migrating your existing E-commerce store to Magento will help you manage your site easily and efficiently and you earn a great business from your customers by increasing their satisfaction level by leaps and bounds.